For travel brands

Bring your travel brand closer to the China market.

1st Link is a platform for discovering and learning about travel and lifestyle experiences worldwide. We help distinctive hotels, journeys and travel services present their value clearly to Chinese-speaking travellers.

China market support

Our work can include Chinese editorial content, local market positioning, digital visibility and campaign planning. The scope is shaped around the brand, its audience and its current stage in China.

What each profile covers

Each 1st Link profile explains the destination, signature experiences, ideal guests, seasonality and practical planning considerations.

What your brand looks like in Chinese

Every profile in this English edition has a Chinese counterpart, written for readers in China. That page is where the work becomes visible: the same property, described in Chinese, inside a Chinese catalogue with its own categories and navigation.

Open the Chinese edition See one profile in Chinese

Every brand in the collection

All 200 entries in this edition, by category. The name opens the English page; 中文 opens the same profile in Chinese.

Places to stay38

Rail journeys24

Small ships8

Dining rooms39

Shops2

Festivals59

Spas2

Trip designers28

Discuss a partnership

Tell us about your brand, current markets and the audience you would like to reach. We will review the information and contact you to discuss a suitable next step.

We will provide a reference number after submission.

Request a correction or removal