The objective decides the route and the resources
Worldwide, designed from London — Private journey design studio.
Routes grow out of a specific request rather than a catalogue. A family holiday and an expedition may go to the same region and still use entirely different accommodation, transport and activities, because the days they are trying to produce are not the same days. Starting from the brief is what keeps the two apart.
The commission can be a yacht voyage, a celebration, or everything from departure to return. Describing the objective, the people travelling and the available time is what lets a team decide which parts are worth keeping. A vaguer brief produces a vaguer route, and more of it gets negotiated later.
It suits travellers who do not want to choose from ready-made packages, and who need either a highly personal plan or a complicated multi-country chain. It is not the cheapest way to book a good hotel, and it is not meant to be. The more specific the brief, the more of the plan can be settled early.






